I’ve been talking to some real assholes recently, and that’s been a good thing. I have spoken to one asshole in particular today who is meant to “help us”. I have to admit, as much as I dislike them, I grateful for the time we had and the discussion we took part in.

You see for the last few days (and in particular today) I have had my ideas and vision ripped to shreds metaphorically right in front of my eyes. It’s frustrating to try and talk to people who aren’t coming from the “same place” as you. I literally have a head bzzing full of ideas. I think these ideas are on the money on timing, relevancy and have so much potential. This week I have been forced to get some of those ideas out in the open, onto paper and out there into the ether. It has been productive, a lot of fun, it’s helped me clarify some things but has also backed me into a corner I have had to fight my way out of.

You see today’s advocate was representing the Devil. Let’s just say this person has some experience in the “business industry” I want to go into and I had an hour long conversation with this person. The idea was to share my idea and see what help they could offer. It turned out they ripped the idea to shreds and really beat us over the head with their “facts” and experience. I left that particular discussion with a lot of questions in my head and self-doubt. I had to start looking at the idea objectively, I had to look at my plan objectively, and I was forced to look at my ideas through some one else’s eyes. It was difficult and sobering, and it nearly ruined my day.

But don’t forget, that before speaking to this person, I was VERY fired up about the idea and even during my discussion with this person, I argued my case/cause with conviction, enthusiasm and certainty. This lady ruined my attitude and outlook for approximately three hours. But I have done my research, I believe in myself and those around me, and believe in these ideas. I ripped down my dreams and then built them up again. I was forced to tear my idea to pieces, find the weaknesses, and the holes in the theory. After that, I started to repair that damage, I fortified those weaknesses and I plugged those holes! What did I get out of it? The determination, motivation and a refined model to move forward with. Perfect!

I am looking forward to not writing in such cryptic terms in the close future, but for now, here’s what you should take away from this…..

Article marketing, blogging, video marketing, SEO, PPc; it’s all cool and they all bring in the cashola, but when it comes down to it, business is hard, challenging and will punish you. For the first few years, you may work harder than you have ever worked your entire life, but 5-6 years down the line it will really pay off. But how do you get through the tough stuff when there is no money to withdraw, a mountain of work to do, and you still have to make more and more sales to repair the damage?

Answer: Do something you love.

Make sure the business model you chose, works for you, you are passionate about it, you are committed to making it work, and when it does, make sure you will be inspired and motivated to MAKE it work. Don’t re-invent the wheel. I am not saying you have to be defined by what you do, I am just saying do something because it’s a good idea, adds value to other people’s lives, you enjoy doing it, are passionate about it and WANT to do it.

Do what’s right for you and implement the business model you’ll get up to work for everyday even when the money is slow.

Don’t chase the money, chase the dream.