Summary of My Ideology

The following is a copy and paste of one of my replies on a thread about Internet marketing guru’s poor customer service and after purchase care. It really sums up what I want for this blog, website and for you. I hope it gives you a better idea of what the “The Lab” is all about.

Like you, I should have seperated the PR from the customer service. In fact, whether PR or not, I should have seperated their involvement with charity from their customer service and business practices. I really used the charity exaple as a way to illustrate their good qualities. Perhaps I have been duped by good PR, and confused the issue.

What I was trying to say though, was my experience of Frank Kern’s team and Mike Filsaime has led me to believe they do pay attention to customer service and do make good on promises to their customers. I could have put that better though.

I realize you were being general, and not specific about marketers in this industry, but I just wanted to confirm it.

I agree with a lot of what you say. It seems very easy for successful marketers to attract hungry newcomers to their email lists and massive product launchs and promotions, and in a way, they do play on some of the weaknesses of their prospects and customers. That is what I find most difficult about that market.

I have seen many warriors and marketers suggest that if you know just a bit about internet marketing, you are in a position to teach others about it, and so you should as it is lucrative. I have struggled with this, and never entered the “space” for a couple of years. When I comment on something, I want to know what I say is legitimate and helpful and I don’t really think I could allow myself to outright lie about my earnings, abilities or knowledge.

I do know of some people who have been creative with the truth and have made a lot of money by doing so. The idea is attractive, a few innaccuracies here and there, followed by a bucket load of cash flowing into my paypal and bob’s your uncle. But it doesn’t sit comfortably with me. Yes it would be relatively easy (easier than some of the things I have done in the past) but I don’t know if I am ready to trade my morals for cash.

I have started a blog on online marketing and my businesses, but I don’t have a product to sell, and don’t feel I am in a position to make guarantees on what people could earn following my advice. I wouldn’t feel right about lying about what I do in order to get a good financial return. But I do enjoy using my blog and articles to submit my thoughts to the marketplace of ideas an get feedback on them.

At one time, I may have been tempted to promote certain make money products, in much the same way you describe in your post. Knowing something doesn’t sit right with the product, but promoting it in a half-assed way to recieve a little commission and at the same time, distance myself from the bad vibes. That would be a huge mistake for me personally and in business.

Thanks again for your posts in this thread, it has all genuinely given me food for thought.