Pro Blogging Is Tough
So it might not seem like it when you read the posts and content on this blog, but I am actually paid to write on a very successful and highly viewed blog. Lately however I haven’t been producing much content for it. You see I don’t like ghostwriting, I find it tough, particularly when writing for some one’ semi-personal/business blog. You have to find their voice and reflect it in your tone and the way you write/speak.
For example, the blog I write for is in the Internet marketing niche. I have a lot of thoughts stories and opinions to share on that topic, which is why I created this blog! I can write daily on the subject, maybe even hourly, and I have been posting three or four articles a day to this blog lately. I don’t find it difficult and I really enjoy it. I have done my best to keep this blog as neutral as possible, i.e. this isn’t just a blog about me, and it certainly isn’t my personal blog. However, my thoughts, feelings and opinions have a huge influence on the kind of content I post, because I am the sole contributor to it at the moment.
When ghost writing though, I am writing for some one else and AS some one else as well. My opinions and thoughts differ on a variety of subjects within this industry to those of the blog owner. I cannot voice these thoughts and tell MY stories because I am representing some one else. This is a huge limitation on my ability to blog as blogging is an inherently personal activity.
It is so easy for me to come up with an “okay” blog post on this blog, because I know what I want to write talk and speak about. It makes sense to me to say the things I say. I can chrun out content like there is no tomorrow. But ask me to do some more of the ghostblogging, and I freeze. I dedicate 2-3 hours just on one blog post to make sure the content looks and reads correctly. It drives me up the wall some times!
Professionally blogging on other people’s blogs is a tough thing to do, and requires a skill-set I am not sure I have. For blogging to be at it’s best, it HAS to be un-resrticted and un-censored in my opinion. Something to bare in mind if you are planning on hiring content writers for your blog.
Rant over.
| Print article | This entry was posted by Alex on September 22, 2009 at 3:11 pm, and is filed under Online Business. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 10 months ago
I really enjoyed reading your post Alex. I think if you can write about business on other blog as a ghostwriter, you’ll write better articles on your own blog because you are passionate about what you write, plus, it’s always better to write post on our own blog, at least I really enjoy writing articles on my own blog. Thank you for sharing your “story”. I’ll add your blog to my favorite technorati.
about 10 months ago
Hi Benjamin.
Thanks for your thoughtful comment. Always appreciate a fellow blogger taking time out to read some of my content. I have recently enjoyed checking your blog out as well (found it via johnchow.com). It looks excellent and you seem to be doing really well with it. I’ll reciprocate with the technoatti fave!
about 9 months ago
Hi Alex,
Found your site through Ben’s first ever link-love post. Nice meeting you. ^^
Having to do some paid-writing myself, I can understand the difficulties you meant. Not just the deadlines, but quality and styles of writings.. sometimes demands on changes etc. Which is why despite the good pay, I still love writing on my own blog to share the social media info I love, draft my own graphics whenever I feel like it without being judged. ^^ Freedom.
Yes, Pro blogging is tough. QC control and networking. Still, I’m wishing you a good luck. All the best in your career!
@wchingya
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