If you cottoned on to the idea that information marketing can be very powerful then you might be interested in this story. It’s about a friend of mine who sold nothing but thin air and a promise, and made around $7,000 which was half of the $14,000 owed to him after the revenue for that WEEK was split up between himself and his business partner. I watched him do the whole thing and thought you might like a little inside scoop on how you could do it yourself?

Thought you might. Lets get into it.

What Did He Sell?

Nothing.

Well thats not strictly true, but when he started selling his product he actually didn’t have a product. He had no content at all. He had a vague idea of what he was going to do, but he didn’t know any of the specifics.

He was selling a coaching course which he was going to deliver as a webinar. He signd up to gotowebinar and got a month’s free trial and ran the whole course on there. He had an idea about what he was going to teach and refered to it slightly in the sales page, but he had not prepared any content or items. All he had was a concept and made a promise to teach people this principle. That was it. Real simple.

When people purchased they signed up to a sign up page (an aweber list) and they were sent an online survey asking them when was the best time for them to take part in a live webinar. They collected and analysed the the results from the survey and determined the times when the most amount of people could attend. They prepared a few slides on powerpoint, but most of the content was screen cam of  them browsing the web and actually showing the people the system LIVE!

They then recorded the webinars, emailed them out to people, and they are selling the recorded webinars in a couple of weeks time (my reliable sources inform me). So not only did he make good money quickly, he is going to sell that content all over again and make a lot more.

On top of that, as an after-thought, they also setup a member’s only forum. Pretty nifty when you put all that together isn’t it?

 

How Did He Sell It?

He and his associate in this venture sold it as a special offer on a forum, and made little reference to the content of the coaching, but provided testiomonials from previous successes, showed income shots (social proof) told them what the coaching course would do for anyone who attended (i.e. make good money using free traffic etc). It was reasonable copy, but I was amazed how well the course sold considering how vague they were about the content.

They promoted it using the forum, twitter and a couple of small email lists of a few hundred people.

 

How Much He Sell For?

$147. Not bad huh?

They did about 6 week’s coaching for this, two sessions (on average) a week.

 

Conclusion

I just gave you a blueprint for a new information product and showed you exactly how to sell it.

Now you might not be ready to do something like this, but I hope this post does two things.

1. Show you how easy it can be to create products, revenue streams and content.

2. Inspire you to start thinking of your own ideas for your business.

To your success and till next time.

Alex, out.