The announcement of the launch of  Google sidewiki has sent many webmasters into panic over-drive and I can totally see and understand why. Sidewiki will be installed on google toolbars on browsers such as firefox and eventually Google Chrome. I suspect, it will integrate with nearly every browser out there that allows the google toolbar. 

 

So why is this such bad news? Well, this tool allows anyone with a Gmail account or multiple gmail accounts to leave comments on certain sites via sidewiki. This has a variety of implications, but two of the main ones concerning many webmasters are as follows:

1. Other webmasters will undoubtedly leave links to their sites on competitors websites, thus mooching off the all traffic these guys get that use the google toolbar/sidewiki feature. 

2. Angry customers/competitiors will use the service to spread lies and deceit about the company using the side wiki comment feature. People have now been given the ability to spam sites they disapprove of at will. 

 

Webmasters all across the globe are scratching their head and wondering what they can do about this, and the answer at this time is; not a lot. 

 

My solution for the time being is just try and be as real, true, ethical, honest and straight forward as humanly possible. I am going to be my best all the time and hope it is good enough. And what is more, if some of the side wiki comments are genuinely negative, then I will take time to listen to the thoughts and act on them, and hope that no one out there holds a big enough grudge towards me that they would try and ruin my site. 

Just my quick 2 cents on the issue.