Case Study 1

A Content Strategy (CS1)

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50 days
by in Case Study 1

I am going to be really honest when I say, I hate first thinking about content strategies when starting a new online venture. It comes dangerously close to being SEO, and I absolutely hate SEO!

Fortunately, a content strategy does not need to have too much to do with SEO, and I would find it very hard to build anything without one. A content strategy is basically a process that gives you two fundamental things:

1) An idea and a vision of what the user is going to read, see and experience on your website (a marketing/sales funnel)

2) An early indication of the work you are going to have put in.

As usual, I am trying to keep this process simple and short. The more time I put into “strategy, planning, analysis, research etc” the less time I actually spend doing anything that is going to make me money!

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The Niche (CS 1)

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54 days
by in Case Study 1

So far, I have talked about my objectives and my online business model. Today, I am going to talk through how I have chosen my niche. My goal here is not to over-complicate this process, and a few of you may be disappointed with how short and straight -forward my approach to this is. On the other side of that, it is possible that you may find this simplified approach refreshing and that it might be an approach that works for you!

Lets gets straight into the nuts and bolts of it..

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The Business Model (CS 1)

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55 days
by in Case Study 1

My goal in 2012 is to start an online business that I can work on in my spare time, and eventually I want this project to make me money on auto-pilot, and also allow me to one day quit my day-job (when I am ready and financially secure enough to do so). To take this first step towards achieving this goal, I am going to begin by thinking deeply about the business model I am going to use. I am going to share with you in this post the exact business model I am going to be using, why I am using it, and why I am starting by thinking about the business model (and not the niche).

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Starting From Scratch

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56 days
by in Case Study 1

It has been almost exactly 11 months since I posted to this blog. Despite my honest and ambitious intentions for this website, I simply let it fall in the list of my priorities, and I completely stopped writing on it, updating it or even dealing with the slew of spam comments it was receiving.

However, in spite of this, over the last 11 months, there has been a tiny trickle of traffic consistently finding it’s way to this blog, and a lot of that seems to be coming from people coming here directly, from the Warrior Forum, or from searching for this website on Google.

So, after a brief chat with an old friend in the Internet Marketing space, I have decided to start working on this blog again as a genuine live project.

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